OUR VALUES

Our core values are the backbone of our existence . We relentlessly pursue to imbibe these values across all functional teams of the organisation:

• Integrity  Integrity to take fair and honest decisions and following the highest standards of professionalism .
• Commitment  for doing all that is needed to deliver value to all stakeholders and being accountable for our own actions and decisions, those of our team and the organisation.
• Passion for Excellence  Excellence and engagement with the organisation that makes work joyful and inspires each one to give his or her best. and relentless pursuit of goals and objectives with the highest level of energy and enthusiasm.
• Empowering People to strive and deliver , display their true potential , achieve their goals , and rise to next level of growth.
• Seamlessness  Seamlessness across functional groups,businesses and geographies to garner the benefits of synergy while promoting organisational unity through sharing and collaborative efforts.
• Speed   of responding to internal and external customers with a sense of urgency and strive to finish the task before deadlines to optimise organisational efficiencies.

Our culture

• Our organization is made of young and enthusiastic team, and nurtured by the experienced and foresighted management , believes in offering sustainable & growth-oriented opportunities to its stakeholders. Our work culture is very Open and Progressive and every employee shares his personal opinions and concerns openly with the management. We are committed to provide fair opportunities to every one without any discrimination. Fair system of performance monitoring and appraisal process boosts employee performance and work satisfaction.
• Our learning and development wing established with the sole purpose of training and continuously enhance the capabilities of our resources. From professional satisfaction to work-life balance, we keep our employees' wishes ahead of the company's. We believe every employee is unique and possesses distinct traits, and based on each employee’s personal capabilities and performance records , an employee is trained in specialized function of business to bring best in him and surge to next level of carrier progression.

Our Vision

To emerge as a preferred destination for Lifestyle footwear and apparel needs of customers aspiring an Active Lifestyle Culture , offer delightful consumer experience and accessibility of right product across the network of premium lifestyle stores and enable people to experience a Better Quality of Life .  

Our mission

Creating leaders, entrepreneurs, mentors and innovators, who care, nurture and make it a great place to work. Strive to implement the critical initiatives required to achieve our vision, thereby , delivering operational excellence in every functional aspect of the organisation and exceed our commitment. We pledge to live by the set of core values that are shared by each and every stakeholder in the system. To deliver superior value to our customers, shareholders, employees and society at large.